About Us

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Our Mission:
To create an ever-evolving collection of perfumes and home fragrances that allows you to express yourself with scent. We celebrate every personality. Collect all the scents, mix and match freely. Most importantly: follow your nose.
From the height of millennialism to the dawn of a new era in 2025, we've never stopped evolving.
Bold, pushing boundaries, and blending seamlessly. We are rooted in gender—not a passing trend, but a timeless way of life.
Because identity is fluid, neither are we. We embrace the full spectrum, every facet of ourselves. Moods, phases, and the joy of reinvention—we are never bound to be static, nor destined to be. We represent diversity.
We invite you to experience the power of scent—a place where fragrance is genderless and yet incredibly generous. A place where binary oppositions dissolve, and a new beginning emerges.
Same Perfumer, New Formula
Nothing has changed: We've continued to collaborate with the original fragrance brands (some of the most respected in the industry) in refining the Keketec fragrance formula. We've also used the same high-quality ingredients—no additions or removals to your favorite notes. We've simply redistributed the concentrations of each note to create a more balanced scent (except for Keketec, which we've tweaked to smell exactly like our all-time best-selling candle of the same name).
What's changed: Over the past few years, we've listened to customer feedback and learned what's most important to you—long-lasting fragrance, a more approachable scent, and a balanced formula. Keketec delivers exactly that: richer, more powerful, and more balanced. We can't wait to hear what you think.

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A Fuller Burn, A More Intense Scent
We've spent the past five years updating our candles based on your feedback. Our new wax formula is optimized for a smoother burn, richer fragrance, and reduced risk of tunneling. Our candles continue to be made in the USA, using a non-GMO, soy-based, and vegan wax blend. Trust us, these candles burn better than ever. We're excited to introduce two new collections for you to see and feel.
Classics: We've curated our best-selling "boys' scents" collection. Your favorites are still here, and more iconic pink and black fragrances are coming soon. Stay tuned.
Essentials: We've revisited our brand's heritage—including Pride pasts and limited editions—to create our latest candle collection: a special tribute to our enduring queer history. Meet the Essentials: 8 scents presented in candy-colored containers.